After discovering colorful salt at a market in Paris, Saltery Founder, Lily, was inspired to empower salt lovers everywhere (you!) to discover how incredible well-made, high-quality salt can be. You'll be amazed by how easily Saltery will transform everything in such a simple way.
Saltery is known for better tasting salt available in a variety of flavor profiles and combinations that are simply more fun and elevate every dish.
Service areas
Ecommerce Growth Strategy
Paid Campaign Management
Retention Strategy
Email and Automation Strategy
Reporting and Insights
the challenge
With a new website in place and a collection of interesting and popular products, Saltery was ready to begin driving growth from a new, wider audience. Previous attempts to scale revenue had faltered due to rising costs and unprofitable paid campaign performance. The primary objective was to scale revenue and new customer acquisition, profitably.
Year-Over-Year Results
288%
Ad Revenue Growth
31%
ROAS Growth
167%
New Customer Growth
How We Did it
Following a review of previous campaigns, a strategy exercise, and a tight partnership with the brand's creative team, we developed a go-to-market plan that included a revised paid campaign structure, improved communication with the existing audience, and a better on-site user experience. The result was year-over-year total revenue growth of over 150% fueled by...
Tighter planning for product launches and capitalizing on top-selling SKUs.
New, more effective ad creative to lift engagement, tell a compelling story, and capture attention.
Improved landing pages and thus, conversion rates.
Frequent experimentation and iteration, especially with ad creative.
Content and creative aligning with the needs of the audience.
Expansion to new channels and tactics, improving efficiency.
what they say
"The Bern Team have been fantastic, thinking not only about the digital campaigns but the business as a whole. From setting strategy to putting campaigns in market, we look to them as true partners that have helped us drive growth." Lily Leedom Founder + Salt Lover, Saltery
SALTERY'S PRODUCT Collections
Ready to grow your business?
Reach out and together we’ll find a solution that works for your timeline, your budget, and your business needs.
