The leading Content Marketing Platform for the enterprise, Percolate’s platform is purpose-built to address the marketing’s biggest bottleneck – content. With Percolate, marketers at over 600 global brands including McDonald’s, Pabst Blue Ribbon, Sony, and Rockwell can efficiently manage the operations of content, from strategy and planning through development and execution to drive growth.
Digital ABM Strategy
Paid Campaign Management
Email and Automation Strategy
Reporting and Insights
When we first engaged, Percolate struggled to reach the right audience through digital channels. Although leads were coming in, campaigns were expensive and inefficient, and the sales team was spending time working unqualified leads that didn’t meet bullseye criteria.
To address Percolate’s challenges, we developed a revamped digital strategy to engage the audience and convert new prospects. This plan included:
Implementing tracking protocols to enable deeper performance evaluation, which uncovered insights related to targeting, creative, and messaging.
Optimizing pre-existing campaigns using channel-specific tactics to minimize waste.
Developing and launching new, more targeted campaigns to reach potential customers through new channels.
Completing a messaging exercise to generate copy more likely to resonate with enterprise marketers.
Overhauling existing outbound ad content, copy, and messaging with data- and customer-driven insights about the audience.
Lead Conversion Rate Improvement
Growth in Sales Accepted Leads
Reduction in Cost per Lead
On November 5th, 2019 Percolate announced a successful exit via an acquisition by Seismic.
"Mat and his team are incredible partners. They jumped right in and worked side by side with our demand gen team to quickly assess what was working, what wasn’t, and where we could gain efficiencies. Bern Digital has brought a level of discipline and insight into our digital strategy that has made a huge impact on our growth.“ Jen Reddy SVP of Marketing
Ready to grow your business?
Reach out and together we’ll find a solution that works for your timeline, your budget, and your business needs.