Freight Farms is the global leader in vertical container farming with over 300 IoT-connected container farms operating in 25 countries and 44 US states. Following the launch of the company’s newest hydroponic container farm, The Greenery, Freight Farms sought a partner with the digital experience and know-how to develop an efficient acquisition program to fill the sales pipeline with qualified leads. Click here to read more about The Greenery
Service areas
Digital Strategy and Lead Generation
Paid Campaign Management and Oversight
Search Engine Optimization
Email and Automation Strategy
Reporting and Insights
the Objective
Freight Farms approached us to develop a new digital acquisition strategy with the following specific goals:
Increase total lead volume through digital channels.
Reduce cost per lead and improve efficiency of outbound spend.
Drive brand awareness in an increasingly competitive marketplace.
Enable a stronger understanding of digital performance, specifically what works, what doesn’t, and how operations can be improved.
Generate data-driven insights that unlock opportunities for improvement and expansion across all digital channels.
The solution
Following a multi-channel deep dive and audit of the industry, competition, and owned digital channels, a new acquisition strategy was developed and implemented with a focus on engagement, effective communication, and measurable business results. Specifically, the new approach included:
Relaunching Paid Search campaigns with improved keyword groupings, ad units, and landing page destinations to improve conversion rates and reduce costs.
Implementing reliable tracking protocols to enable precise campaign measurement, advanced reporting, and strategic insights.
Integrating new content formats to better serve the needs of the target audience.
Launching new top, mid, and low funnel campaigns on Facebook and Instagram to engage a new audience.
Identifying new audience groups to target based on customer data, market opportunity, and available content to create new sales paths.
Restructuring the messaging hierarchy across paid channels to more effectively communicate value.
The Results
244.9%
Lead Volume Increase
55.4%
Reduction in Cost per Lead
66.7%
Reduction in Sales Conversion Time
what they say
"We think of Mat and the Bern Digital team as an extension of ours. They quickly understood our business and developed a thoughtful and strategic plan to execute on our goals. In such a short period of time we’ve seen incredible results, the numbers don’t lie. On top of implementing new initiatives, this team acts as our trusted advisors for many other aspects of our marketing strategy." Caroline Katsiroubas Director of Marketing and Community Relations
The Greenery
Lead Gen Campaign
Ready to grow your business?
Reach out and together we’ll find a solution that works for your timeline, your budget, and your business needs.
