---
title: Bern Helmets - Case Study
---

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###### ABOUT BERN HELMETS

Bern is a private helmet company with a 15-year legacy of pioneering street-inspired gear that sets the tone for style, comfort, and safety on the streets, trails, slopes, and on the water.

Bern focuses on designing stylish, innovative, and purpose-built helmets that appeal to riders looking for something a little out of the ordinary. Being the original all-season helmet brand, Bern is a team that’s passionate about being active, and having fun.

*Note: Bern Unlimited and Bern Digital are not affiliated outside of a digital marketing partnership, despite similar company names.*

###### THE CHALLENGE

Bern Helmets engaged us to spearhead a more aggressive digital marketing effort around the following objectives:

- Drive digital revenue through the BernHelmets.com website.
- Establish a deeper, more direct relationship with the consumer.
- Build an owned digital audience by expanding newsletter and email marketing efforts.
- Improve digital campaign efficiency and reduce cost.

###### THE SOLUTION

After completing a digital strategy exercise, we partnered with the Bern Helmets marketing and executive teams to:

- Overhaul outbound ad messaging with a focus on product value to the consumer.
- Expand the number of digital touchpoints with the audience for increased awareness and engagement.
- Implement new email acquisition, newsletter, and automation tactics to add value throughout the funnel.
- Integrate more authentic, more engaging visuals and copy to outbound digital communications.
- Shift content strategy from product-first to a wider array of tangential yet high-relevant and compelling topics that facilitated more frequent, less sales-focused conversions.
- Launched completely restructured Paid Search and Paid Social advertising campaigns targeting an audience of highly eligible and qualified potential customers.

### The Results

## 270%

GROWTH IN DIGITAL REVENUE

## 2362%

EMAIL REVENUE GROWTH

## $7.66

PAID CAMPAIGN ROAS

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